Different thoughts about thinking differently

Posts Tagged ‘the paradox of choice’

Book Review – The Paradox of Choice – Barry Schwartz

Monday, January 11th, 2010

This is a book review of The Paradox of Choice:  How The Culture of Abundance Robs Us Of Satisfaction by Barry Schwartz.

How I got the book:

It was a Christmas present, on my list. I’m serious.

Background:

Barry Schwartz is an American psychology professor who has written extensively on the impact of choice on individuals.  He has focused on the impact of having a great deal (perhaps too much) of choices for many of our daily decisions.  The Paradox of Choice contains various arguments as to why having too many choices can result in misery and problems rather than happiness and satisfaction.  The book is divided into four sections:

I.  When We Choose

II.  How We Choose

III.  Why We Suffer

IV.  What We Can Do

The first three sections deal with the nature of making choices and possible negative results from having too many options.  The final section presents eleven recommendations on how we can better handle the wide ranges of choices available to us.

The strengths:

There is no question in my mind that this is an important book that everyone should read.  Schwartz clearly and comprehensively makes a case that having too many choices, or options, available to us in our lives can lead to unhappiness.

The areas for improvement:

After spending a great deal of time building a case for choice overload, Schwartz spends very little time on possible solutions to these problems.  Several of them were foreshadowed throughout the book and the entire list, when put together, isn’t very inspiring.

Other points of interest:

Although they aren’t addressed in this book, I think this book can shed some insight into the longer term impact of Twitter and of “free” products.

Verdict (out of 10): 8 (recommended; a good way to get a handle on an important, but seldom discussed, topic)

My methodology for book reviews and affiliate links: I’ll provide an Amazon.com affiliate link (or other related affiliate link) for content if I think it’s worth buying and reading. If I don’t, I won’t provide an affiliate link. The affiliate link helps fund my content creation activities.

If you would like me to review YOUR eBook, book, or other content, please send me an E-Mail at markdykeman@gmail.com to get instructions on how to send your book or content to me. You’ll get my honest opinion about your book, either publically or privately.

Merry Christmas (muffled behind a stack of books)

Saturday, December 26th, 2009

I hope you’re enjoying this holiday season.  I am!

As you may know, I write book reviews at Broadcasting Brain (you can find links to the book reviews here).

I’ve got plenty of new reading material now that International Gift Day has arrived.  You can expect to see reviews of the following books in 2010:

Trust Agents – Chris Brogan and Julien Smith

All Marketers are Liars – Seth Godin

The Whuffie Factor – Tara Hunt

The Paradox of Choice – Barry Schwartz

The Opposable Mind – Roger Martin

The Age of Persuasion – Terry O’Reilly and Mike Tennant

These all look like great and useful reads.  I’ve got at least two other book reviews in the pipeline and I’m hoping to have many more to review in 2010.

If you would like me to read and review your book of choice (electronic or hard copy), please contact me at markdykeman of gmail with the period com and let’s make it happen.

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