You know you’ve made it when you are forced to communicate simply and broadly or else risk tarnishing your reputation and other interests. This appears to be the situation that New Marketing Labs president Chris Brogan finds himself in at this moment. I think this sucks and I’m going to explain why. (more…)
Posts Tagged ‘satire’
The smirkability factor – your gateway to content creation success
Friday, August 7th, 2009
Image by Joyseph
Smirkability… it’s totally underrated. And, it could be the key to your success as an on-line content creator.
In blogging, as an example, we want to be:
- Helpful
- Useful
- Entertaining
- Not boring (at the bare minimum)
These are all worthy goals. However, there’s a nexus of edges, a G-spot (sorry, I meant sweet spot), a hidden niche that enough people aren’t exploiting that could make your content creation dreams explode into reality. It’s that space where the riches lie, my friend.
It’s the Smirkable zone, where smirkability runs high and lips curl at the sides of mouths.
This concept is visualized in the following chart:

Sample only - not for sale!!!
It’s simple, really. (more…)
