Author Gregg Fraley, whose book Jack’s Notebook has been reviewed here at Broadcasting Brain, is organizing a very interesting project called the Peregrine Panel. He refers to it as an “emerging social media research giant”. Here’s a post (one of several) where he describes the Peregrine Panel in more detail.
Here’s a note from Gregg’s blog concerning The Peregrine Panel:
Regarding participating in The Peregrine Panel: If you are new to this, simply follow @greggfraley2 in Twitter. If you are one of those already following @greggfraley2 because you want to be part of the consumer-ideator panel a request: recruit more followers for the panel! The formal process, which will begin in a few weeks, includes taking a thinking styles assessment and filling out a profile form. The potential panelists will be notified using Twitter.
Why become a Peregrine Panelist? Three key reasons: 1.) panelists will participate in ground breaking research and product development efforts, it will be stimulating and fun, 2.) compensation will take the form of actual payments for some projects, “spiffs” and discounts for others, some will be “volunteer” (such as generating ideas for non-profits) and, panelists can “earn” actual shares in the company. 10% of the company shares are behind held out for panelists. This is unprecedented in consumer research and it’s a real opportunity for panelists to do well, if the company does well. Finally, 3.) Panelists will be assessed for thinking styles and will receive creativity training on various aspects of new product development and idea generation. This presents a great opportunity for younger people in particular looking for resume-building skills and experiences.
Obviously it’s very early days, but this looks like a really interesting creative endeavor. If you’re looking for a new challenge of some kind, why not check it out? Gregg is looking for at least 1000 partners for this initiative. I’m quite interested to see what happens with this!
Note: there is some talk of ownership, finances, etc. in these blog posts. As the project is still in its infancy stages, take everything with a grain of salt – things can always change. I think you should approach this as a creative/networking/intellectual challenge and plan to derive benefit from that – anything else is just gravy, as they say.
