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The best bloggers are world builders

Tuesday, March 16th, 2010
The Worlds of Science Fiction - Front

All the best bloggers are world builders. So are science fiction/fantasy writers, politicians, entrepreneurs, architects religious leaders, non-profit organizers, teachers, and coaches.  Oh, and movie directors/producers, too (George Lucas and James Cameron didn’t just make movies – they made entire worlds.  Or even galaxies.)

What?  You say that all they do is move pixels, letters, numbers, and the occasional image?  How could bloggers possibly be world builders?

First of all, relax on one point: I’m not saying that bloggers are planet builders.  I don’t know what your religious beliefs are (they are your business, after all) but I’m not implying that bloggers possess superhuman abilities to move and rearrange matter into organized clumps (although you could be forgiven for thinking that some of them might be under the delusion that they can do such things).

Worlds aren’t just planets.  Worlds, going back to etymology and history for just a moment, are not limited to being orbs in space that orbit stars.  World is a term that related to things like “turning chaos into order”.  World can also be a self-contained, unique reality that exists separate to the “real world”.

A world can be an ideal place, one that represents certain characteristics, beliefs, or ideas.

Blogs have themes, rules, topics of interest, visions, and calls to action.

Here are a few examples:

Chris Brogan: a world of human, café shaped businesses

Beth Kanter: world of compassion where non-profit organizations can use social media to be successful

Rob Diana: world for better coding, design, and techonology

Robert Scoble: world of cool and useful technology

Fred Wilson: world where more people are educated in business fundamentals

Seth Godin: world where more people realize what incredible opportunities are available to us all and what we lose when we squander them

Darren Rowse: a world where individuals can improve their lives by making money online using blogs and social media

Michael Martine: a world where businesses make better use of blogs and social media to be more successful

Steven Hodson: a world where companies and individuals stop making stupid mistakes with technology (see also Justin Kownacki)

Hugh MacLeod: a world where people get off their asses, follow their passions, and do great work

Mitch Joel: a world where companies grasp the fact that media is changing and baby, you’d better run smartly with it

Introvert Zone: a world where introverts can have self-respect and live happy, productive lives

Ian M Rountree: a world where you can do cool stuff, get better, and do even more while growing as an individual

Bill Wren: a world where people can find tools to become better writers

Steve Spalding: a world where you turn things inside out, split the atoms apart, and find the goodness that no one else has been smart enough to find yet

Louis Gray: a world where everyone gets to see and benefit from all of the good technology that’s out there, especially the great stuff that gets overlooked at times

Dave Winer: a world where technology is used intelligently as part of an overall democratic, fair society (see also: Doc Searls, David Weinberger)

Alexander Van Elsas: a world where free technology, the rights of the individual, and commerce can coexist

Jessica Doyle: a loving world full of wonderful art

Merlin Mann: a world where people have the tools to do their best work, and then they go do it

Gary Vanynerchuk: a world where people appreciate the complexity and range of great wines in the world

Brian Solis: a world where companies use social media, public relations and communications effectively and thoughtfully (see also Adam Singer)

Naomi Dunford: a world where individuals can start thriving small businesses instead of working for “the corporation” (see also: Jonathan Fields)

Valeria Maltoni: a world where everyone recognizes the power of honest and significant conversation

Kelly Diels: a world where we better understand the importance of sex, money and meaning and how together they intersect and shape our lives

Dan Schawbel: a world where people realize the power of their personal brand and how it precedes them at every step of the way

Have you visited any cool worlds lately?  Better still, have you made any?


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