In today’s post I’m going to play out a situation that happened almost 20 years ago and I’d like you to tell me if you think it was an early example of social media.

In 1988 and 1989, DC Comics (the publisher of popular comic books about Superman, Batman, Wonder Woman, the Flash, the Teen Titans, Green Lantern, and many other characters) ran a multi-part story in their Batman comic book called A Death In The Family. This story occurred several years after the original Robin, Dick Grayson, had adopted a new superhero identity while a boy named Jason Todd took over the Robin identity. This story, a mystery in which Jason attempted to find his birth mother, featured a number of classic Batman characters, including his nemesis the Joker.

DC Comics did something quite extraordinary for the times with this story. DC Comics editorial was aware that a number of comic book readers did not like the Jason Todd character, so they decided to put some decision making power in the hands of the readers. The penultimate chapter of the story was left as a cliffhanger, where Jason was placed in a situation where he could die. DC then set up two phone numbers that fans could call: one to spare Jason’s life, a second to lead to the character’s death.

As the story goes, after the votes were tallied, a slim majority of callers voted to kill off Jason Todd.

Jason Todd was killed in the final issue of the Batman story.

This was a clear example of getting reader input and reacting to it. The technology wasn’t Web enabled or housed on the Internet, but it had some similar characteristics.

My question to you: was the use of these phone numbers to kill off a character an example of social media in action? I’d really like to know what YOU think, including your arguments FOR or AGAINST the idea.