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Archive for the ‘psychology’ Category

The power of unlocking

Monday, March 9th, 2009

I can haz unlock?

Image by JoshSeamans

Ever since my family got a Nintendo Wii I’ve been witnessing the power of unlocking in action – repeatedly. Unlocking is exciting, rewarding, fun, addictive, and a very clever strategy for making someone love your product.  Wouldn’t it be cool if you could carry that experience over to other media?

Unlocking is slick

Unlocking, in the sense of the word that I’m using, is performing actions that cause previously unavailable features to become available.  Video games make extensive use of unlocking features to make games more exciting and rewarding.

Mario Kart Wii

Mario Kart Wii is a simple but effective example of the use of unlocking.  This is a simple racing game using characters made famous from Donkey Kong, Mario Bros, and the myriad of sequels.  You can race on four difference “cups” (collections of four races) using one of 12 different characters and an assortment of karts, motorcyles, and race cars.  But that’s just the beginning.

As you achieve various awards and goals during gameplay, new features “unlock” and become available for your play:  more race tracks, characters, and vehicles.   Soon the game (which is pretty fun on its own) becomes a never-ending quest to find out what’s next.

So yeah, I’m a bit caught up in that excitement.  I’ve seen this happen in other games.  Sometimes you know what will happen as a game unfolds and you look forward to what is supposed to happen – this is especially true in multi-player online games.  During other games, everything is a complete mystery, often leading to a delightful experience as each previously hidden piece of the puzzle is revealed.

Can unlocking work in other media?

I might be obsessing over a cool game function, but I think this idea of unlockable content can be used to great effect in other media.  For example:

  • Parts of movies, novels, stories that only become available through unlocking (like the “easter eggs” that are placed in DVDs).
  • Various contests require actions to reveal the next step

I’m wondering if there’s a way to use this concept in blogging, online content, etc. outside of the examples that I’ve mentioned above.  I don’t mean in terms of paying money to unlock content; I mean in terms of performing certain actions to get access to more content.  Maybe it’s like the ARGs (alternate reality games?) that have been created for TV shows like Lost and Heroes.  Maybe not.

Maybe this could be used for educational purposes?  Prove mastery of a topic or skill in order to get access to more content, but not through overt testing.

I wonder if there’s a way to couple “unlocking” with the needs of public education to make it a more interesting experience for the students.

Have you seen or experienced the power of “unlocking” outside of video games?

The Reasons Why Other People Ignore You

Monday, March 2nd, 2009
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Ignored Being ignored is one of the worst feelings in the world.

When I was in university, I tried to make a point of acknowledging people that I knew when I saw them around campus, even if it was just a nod or a quick grin. I used to get discouraged when other people didn’t say hello back or otherwise acknowledge my existence.

Later in life, whenever I caught myself ignoring or avoiding other people (sometimes way too frequently), I had to step back and examine why I was doing this.  Common knowledge might say that you’re being ignored because the other person doesn’t like you, but common knowledge can be wrong, like in this example.  I came to the conclusion that there could be multiple reasons why you (or I) might be ignored by other people we know. Moreover, they might not be intentionally hurtful reasons.

By the way, this applies to online and offline behavior. Sometimes it can seem like your little part of the online world is like an isolated island that no one can find.

So let’s look at this concept, starting with the potentially soul-crushing reasons why people won’t give you the time of day (don’t take these personally, okay? I’m just illustrating):

The Bad Reasons

The main reason that people will ignore you in a callous, ignorant, or hurtful way is that acknowledging you will be unpleasant to them. Here are the three sub-reasons:

  1. You are a source of embarrassment – being seen near you or talking to you will make them look bad to other people.
  2. You are a source of anger, sadness or pain – you may have done something that hurt this person in the past and they associate you with that bad feeling. Sadly, sometimes you don’t realize why they feel this way and so you wind up feeling slighted, too.
  3. You are a time sink to a self-centered person (from @scamtypes) – time spent acknowledging you will prevent them from spending time on other things that they want to do.

Another reason why people may choose to ignore you is that it is a way to demonstrate power over you (from @pchaney). Rejection makes the heart grow fonder (or obsessive or more easily manipulated?)

People can be really nasty to each other, using attention as a weapon.  Our need for recognition can be used against us. This used to really bum me out. However, I did think of some benign reasons why people might ignore you (or me). If you’re cursing human nature after reading this article so far, maybe now you need to consider…

The Benign Reasons That Lead People To Ignore You

I think there are five main reasons why people may unintentionally ignore you:

Intent focus on a single goal – can’t focus on you

This can happen when a person is late for an appointment – they tend to ignore everyone and everything around them in order to get to their destination. The same holds true if they are under the compulsion of an urgent biological need (e.g. bathroom break, feeling sick) – they wouldn’t notice a tank or an elephant if it got in their way: they’d go up, under, or around the obstacle in their path. I know I would.

Intent focus on one other person

Some people become completely absorbed in the person that they’re with that they ignore the rest of the world. See new (or established) romantic interests, old friends, close family members, etc. as examples of these kinds of relationships. This focus can happen out of interest in the other person, out of empathy for what they are talking about, or simply out of respect. In some situations, you might be ignored by someone out of respect for that person’s conversation partner. Some people feel that it’s rude to let their attention stray from the person that they’re with.  Emotional people tend to demand even more attention.

Overwhelmed by other stimuli

If you’re being ignored by someone who has three kids (or more) in tow, give them the benefit of the doubt. They’re probably maxing out on sensory input. The same holds true with someone who’s talking on their cellphone and doing something else at the same time. True, this may be self-inflicted pain on their part, but sometimes people do get urgent calls to deal with…  Another possibility is that they are an introvert and they just can’t deal with other people at the moment.

They’re terrible with faces and/or they have bad eyesight

Some people who don’t recall faces very well. Or, it could be that they forgot their glasses and you look like a blur to them. This isn’t a likely scenario, but it’s possible.

You don’t look the same and they don’t recognize you

This final reason used to happen to me a lot when I was in my late teens and early 20s.  Many of us change a lot during growing spurts or “filling out”.  In my case, my hairstyle and features changed a lot between high school graduation and the ensuing seven years (I went from almost no body fat to a more average amount of body fat – thanks beer). For years it seemed like no one recognized me in public, especially when I started to cut my hair short.

Clearly, our appearance can change as we grow older.  People who don’t see us for long periods of time remember the way we used to look. Therefore, if you’re ignored by someone you haven’t seen in years, consider whether or not your appearance has changed during those years. Similarly, in online media, changing your avatar or photo just might throw people off for a few moments. The same might be true if you change your username or E-Mail address.

Sometimes being ignored isn’t a belligerent act

I’m not writing this article to suggest that it’s OK to ignore people. I’ve clearly suggested some hurtful reasons why people ignore you. However, sometimes it’s better to give someone the benefit of the doubt (keep an open mind, but not an empty one) when they ignore you, especially if it’s a friend or friendly colleague. And just remember, these reasons can apply both to real-life interaction as well as social media and other online interaction.

So, after reading this article, what do you think? Should we give more people the benefit of the doubt when they ignore us?

If you liked this post, please check out these other great posts:

Dealing with the lonely pursuit of creative work

Five Danger Signals That Warn You That You Are Being Manipulated and Five Things To Do When You Are Being Manipulated

 

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