Broadcasting Brain

Just catching up to this post about idea creation by Hank Williams at Why Does Everything Suck?

Here’s an excerpt:

I am a member of the NextNY mailing list which is a group of New York folks that talk about tech business and entrepreneurship. A recent conversation and actually a persistent theme in that group is that in a startup, an idea is worth 1% and execution is worth 99% or some other highly disproportionate ratio.

I take issue with the concept.

Here’s the problem with the formulation. It belies a misunderstanding of what an actionable “idea” really is. A good idea is almost never some light bulb moment that occurs where you realize some insight that no one else has seen. In truth there are few of those. Very, very few people are that smart or that lucky. Great actionable ideas are really a collection of much smaller ideas, weaved together in such a way as to create something useful unique and compelling. There are few actionable “aha” moments.

In other words, to me, coming up with great actionable ideas requires lots of perspiration, iteration, and ideation. However, once you have an actionable idea that has been achieved through this process it is worth *way* more than 1%.

Great stuff, Hank.

I left the following comment in response:

I think that the idea could be worth a lot more than than the 1% valuation as well, but I look at it from a different point of view. A great idea, with a good plan behind it, is the product of a lot of work. The planning, thinking, and critiquing, when done properly, can eliminate wasted effort during the life of implementing this idea. A former colleague once used the following rule for testing: one day of test planning is worth (or saves) three days of actual testing by eliminating lost time. If the valuation is based on time and effort, then the time taken to develop a stellar idea would be significantly greater than the 1%.

If you’re interested in the process in developing and creating ideas (or content), I recommend checking this out.

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Every blogger’s dream is to consistently create great content that’s new, unique, and compelling. It won’t go anywhere without inspiration or source material. What can you do when you’re stuck, particularly when you need good ideas for your blog or other types of creative content? Read the rest of this entry »

One of the biggest challenges of any creative type of person, either professional or amateur, is finding really good ideas. Today’s digital world is increasingly dependent upon the generation of good ideas that other people will like and find useful. While it’s true that we all have our own personal likes and dislikes, ideas allow us to find common ground with other people. Ideas are a source of conversation, enjoyment, and bonding between people. We don’t always have to share the same opinion about the ideas themselves, but an interesting idea gives us a chance to discuss something and, through the course of the conversation, reveal and share other things about each other.

Ideas are also the drivers of things like:

• entertainment
• businesses, products and services
• government
• society, social norms, and social change
• education

Ideas are very powerful. Ideas led to the creation of all of the goods and services that we use daily. Ideas shape how we live our lives. Ideas shape how we talk to each other. Ideas shape how we perceive the world.

Ideas are an important reason to read blogs.

Wouldn’t it be great if you could pick up a catalog, select the great idea you want, and just get it without any more fuss and without having to compete with anyone else?

If that were the case, I probably wouldn’t be writing this post.

I don’t claim to be an expert at generating ideas, although I use a number of the common techniques that people suggest, like brainstorming; mind mapping; and trial ballooning. However, there are probably a number of idea-generation, um, ideas, that I could share with you. They’re all out there in the marketplace.

One source that I’d like to share with you in this post comes from a book called Advantage Play: The Manager’s Guide To Creative Problem Solving (you might be able to get it in Canada at this source if still available) by David Ben. David is a professional magician, entertainer, and speaker who has written about magic (slight-of-hand and illusion, that sort of thing.) He’s described some of his experiences with other magicians, including some of the techniques that he’s learned from them to create new magic tricks, stunts, or experiences. There’s a chapter or two in his book that I highly recommend reading if you are interested in ways to spark creativity and idea-generation. Many of these ideas revolve around the concept of putting two or more things together to see if they generate further ideas, but the book describes some very creative ways to do this through the use of imagery.

Advantage Play is just one example of the materials out there that you can use to be creative and generate new ideas. As I come across new and interesting methods for creativity, I’ll try to pass them along.

Thus ends this brain broadcast. Here’s hoping we all find a little more spark and magic in our lives.