
It is virtually impossible to be completely original
How many times have we started to write or create something and then stop short because we think, “Oh, why bother? Someone must have already done this before.”
Georges Polti once determined that there were 36 standard dramatic situations that represent all possible plots and dramatic possibilities. It’s also been said that there are no new ideas, period, and that we continue to reuse old ones. There is nothing new under the sun, including this very sentence.
Popular entertainment recycles creative content, especially the lucrative stuff. Movie sequels attempt to recapture the magic of a previous success involving similar characters and situations (e.g. Indiana Jones, Shrek, Star Wars, Saw, Star Trek, Batman, Rocky, X-Men, Superman, Spider-Man, etc.) Remakes or re-imaginings of existing properties are also popular (the Batman movies have been successful; Battlestar Galactica rocks; and we’ll see how the Star Trek movie remake will turn out.)
Corn flakes are still corn flakes

Marketers do something similar the world of packaged products and branding in general.
Virtually any major consumer packaged good (e.g. food, drink, shaving cream, toothpaste, shampoo, detergent) goes through a regular cycle of renewal by adding new adjectives to make the product seem fresh and exciting once again.
On demand, a competent marketer should be able to whip out any of the following adjectives to invigorate a tired product:
- new
- energized
- super
- ultra
- extra
- mega
- plus
- extreme
- improved
- prime
A product can evolve over time, but it’s the marketing, packaging, and naming that changes more than the actual breakfast cereal. Corn flakes are, naturally, still corn flakes.
So what does this have to do with content creation?
If you believe that there are no new plots to be discovered, you might close down our word processor and start doing something more fun, like talking to someone, gaming, or disinfecting your toilet. After all, if you can be original, then why bother? (stay with me on this)
Learning that your brilliant idea has already been done is like getting a hard kick in the pants. You might think that you’re in the clear, then you do a Google Blog search and you learn that someone already wrote about the formula for the perfect cup of coffee. Argh.
At some point most creators will need to realize that they aren’t as clever, talented, or as original as they had thought. They can stop creating, or else try again.
If you want to try again, but you lack the self-confidence or the will to stumble back down this challenging path, here are some thoughts that might help you move forward:
Very few people realize their vision on the first attempt
The right combination of skill, knowledge, and chance rarely come together on the first few (hundred?) tries. One or two of these attributes is usually missing in a creator’s early work. This is normal.
Do a search on “Thomas Edison” and “light bulbs” to see one example of a large number of attempts that were needed to find the right solution. But when the light bulb finally goes on, so to speak, oh it’s sweet!
Copying someone else’s creation will tend to happen more often than we’d like to admit.
Six billion living people, and millions upon millions who are now dead, can come up with a heck of a lot of variations on a theme. This makes it hard to uncover new creative ground.
It makes sense to do some research before you invest a lot of time and effort into a creative project. In any case you’re bound to learn something new and useful even if you did manage to find something different to say.
Look for differentiating factors that only you can provide
Your thoughts, ideas, and your experiences are unique. J. Michael Straczynski (I’ll refer to him as JMS to avoid the possibility of misspelling his name), creator of the science fiction TV series Babylon 5, wrote an article about comic book writing that illustrates this point:
What a writer sells is, ultimately, his or her unique point of view. When you go out of your way to buy a short story by Ellison or Vonnegut or Bradbury, or a comic by Wolfman or Loeb or … Millar, you are buying it because you want to experience the way they see the world, to hear the stories that only they can tell. Nobody can write a Harlan Ellison story like Harlan Ellison. Nobody can write a Jeph Loeb comic like Jeph Loeb.
And nobody can write the story you are going to write as well as you can.
Every writer is the unique consequence of all the days and years and experiences we all accumulate over time. Anything run through that filter is going to come out as a unique creation, a unique voice. And that’s what editors want…to see how you see the world.
Your ideas, knowledge, and experiences may not be original, but they are authentic and unique. You experienced them, and they made you feel or think certain things. If you can convey your own perspective and words in your creative work, it does not matter if you are completely original.
JMS’s concept is the only sane path forward for a creator. Your unique formulation or presentation of the idea will be what people ultimately read and enjoy. Just remember that the consumer is savvy and has limited patience for BS.
Beware the temptation of the easy tweak

If you take a box of Tide, call it Ultra Tide and put it in nifty new packaging while touting it as “a revolution in powdered detergent”, but you don’t improve the basic Tide formula, you’ll eventually have a lot of angry customers.
Similarly, if you write a story that you call “a fresh new approach to space opera”, but you copy the basic plot and characters of Star Wars, you’re screwed.
Don’t worry about retracing the path of ten thousand other creators. Make the journey your own with your honest, authentic thoughts and feelings. No one can accurately duplicate that. Just make sure that you don’t just change the packaging on the Tide or the Corn Flakes.
Note: the original version of this post was published here. This version was edited significantly, but the message is the same.
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