Doing something different today – I created an audio blog entry and it’s stored at Utterz. It’s an MP3 file, about 11 minutes long, but you can listen to it directly without downloading it to your computer.

Here’s the link to the entry:

Broadcasting Brain Aug 7 2008 – about names

I hope you enjoy this change of pace!

Note: The book that I mention in this audio blog entry is:

The Making of a Name – The Inside Story of the Brands That We Buy

by Steve Rivkin and Fraser Sutherland.

So, since all of the cool kids do it, I signed up for Utterz and gave it a whirl. 

This is my first Utterz recording, a little promo for Broadcasting Brain.

I recorded this at home on my PC with very basic technology.