Doing something different today – I created an audio blog entry and it’s stored at Utterz. It’s an MP3 file, about 11 minutes long, but you can listen to it directly without downloading it to your computer.

Here’s the link to the entry:

Broadcasting Brain Aug 7 2008 – about names

I hope you enjoy this change of pace!

Note: The book that I mention in this audio blog entry is:

The Making of a Name – The Inside Story of the Brands That We Buy

by Steve Rivkin and Fraser Sutherland.