Author Archive

Guest post at LouisGray.com - Netvouz

blogging

This is just a quick note to let you know that I’ve got a guest post called Netvouz - A Quality One Man Bookmarking Show over at Louis Gray’s blog.

Once again, thanks for the opportunity to contribute at your blog, Louis.

Oh, and if you want a change of pace, I wrote a quick article over the weekend talking about famous people from Maine.  You might be surprised at a couple of the names.

To close, as I wrote on Twitter yesterday:

We all wake up under the same sun and see the same moon rise at night - that’s a good start, isn’t it?

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Solve The Writing Blockage Mystery Like A Master Detective

writing

Many of us would like to solve the mystery of writer’s block. I’ve been blocked on an eBook project for weeks but I solved this case today. In this post I’m going to share my thoughts on a way to get past writing struggles by using a detective’s tools.

Writing is like solving a mystery

There are two common ways to start a writing project:

1. Gather lots of data and use it build an intelligible document. This document will be influenced by what you learn - it may start with no thesis.

If you have a lot of leeway in your writing assignment you can try the first method. This can be fun if you enjoy doing research. You get to start with nothing and then let the information guide your writing.

2. Start with a hypothesis and then go digging for information to prove it.

A lot of writing assignments start with a pre-determined subject and slant. Feature articles for blogs and magazines are used by editors to fill in their editorial calendars. They know they want certain types of articles at certain times, so that’s what you get to write.

In both methods, you’ve got to do research and synthesize data in order to write. A key difference lies in how quickly you draw conclusions about the subject matter. You as the author must decode the information, find the clues, and solve the case by writing an article that puts the pieces together.

Let’s look at a couple of examples of great detectives and see if we can learn from their methods.

Sherlock Holmes – master of deduction

Sir Arthur Conan Doyle’s celebrated sleuth has been a popular character for more than 120 years. Sherlock Holmes was virtually unmatched in his ability to solve crimes through investigation and deduction.

Holmes had an unworldly talent to make deductions about perfect strangers through observation. He knew how to find clues that could describe people’s lives and interests through mundane things like body language; scars and discolorations; brands and types of clothing; ashes; and so on. Holmes was a master observer and synthesizer of data.

Chief Inspector Morse – master of hypothesis

Holmes’s methods of solving crimes couldn’t be more different than the more contemporary exploits of Inspector Morse, Colin Dexter’s cult favorite detective. Morse was a brilliant, and eccentric, detective in his own right, but his methods were far different than Sherlock Holmes’s. I would classify Morse as a hypothesizer.

Morse tended to make snap judgements after observing a crime scene. Somehow, by using a combination of years of investigation experience and intuition, Morse would develop a solution. Morse almost inevitably solved his crimes, but not without incident. Unfortunately, Morse’s initial hypotheses rarely worked. He would also become attached to his ideas until overwhelming evidence would disuade him. Thus, it may have taken him much longer to solve a case than if he let the facts speak for themselves. On the other hand, his methods were effective in most cases where other detectives would have failed.

Deduction vs. hypothesizing – which is better?

In my case, let’s pretend that I wanted to prove that right-handed bloggers were more successful than left-handed bloggers. I started to write my eBook based on the assumption that right-handed bloggers were superior bloggers. After all, I knew of several successful right-handed bloggers, and didn’t know of any lefties, so I assumed that righties were better.

As I wrote I found it harder and harder to continue. What seemed like an easy exercise (I’d already written some related posts, so I figured it would be simple to write) became very difficult. Soon I was stalled and the document languished on my hard drive for weeks.

Credit: Emdot

How did I get stuck? Simple: the facts that I found began to disprove my hypothesis. I found some examples of successful left-handed bloggers. I couldn’t find any evidence that suggested that one’s dominant hand had any impact on blogging.

I started to doubt that right-handed bloggers were superior to left-handed bloggers. (remember, this is only hypothetical - handedness doesn’t really make any difference)

My downfall was that I was married to my hypothesis, not unlike Inspector Morse following a pet theory to a dead end. My inability to move from my hypothesis, despite the evidence to the contrary, made it impossible to continue writing.

I could have avoided my problem by following the Holmes example. Instead of trying to write the story that I wanted to write, I should have focused on the story that I found. I should have done more research ahead of time so that I could come up with a better direction for my eBook.

And so, I’ve decided that I need to switch to Holmesian mode for this eBook. Instead of running with a particular theory, I’m going back to a clean sheet of paper. I’m going to conduct research by interviewing a bunch of bloggers and learning from their experiences. I’m going to use that research to draw some logical conclusions. I’m going to go to where the research leads me.

In this case, deduction will work better.

Don’t rule out the power of hypothesizing

Hypothesizing is a powerful tool and it has its place. Editors will ask for certain types of stories because their experience tells them that they’re out there. They won’t always be right, but they often are. Despite the many twists and turns of his cases, Morse almost always solves the crime. He simply uses steps and paths that Holmes might not use.

A hypothesis can be used to perform directed and valuable research. I could read about blogging for days and never come to any conclusions about the performance of left-handed vs. right-handed bloggers if I never check out that angle.

The other thing about the use of hypothesis is to be prepared when your hypothesis is proven to be incorrect. In some cases this is simple. If your hypothesis is completely wrong, you can use your existing research to rewrite or reshape your work in the direction of the correct conclusions. If the real story is some different combination of ideas, you need to be more flexible in your thinking. Sometimes you have to let go and follow the facts wherever they go.

Fill your toolkit with multiple approaches

I’ve tried to show that hypothesizing and deduction can both have their place in writing. I think that some forms of writers block is the result of placing too much emphasis on one method.

If you’re stuck because a flawed theory, you need to let go of the theory and get back to researching your topic to get on the right track. Conversely, if you research, research, and research, but you don’t know what to do with your newly acquired knowledge, then maybe you just need to pick some possible directions and analyze them until you find something that works.

This change of mindset has helped me – I hope it will help you.

(Approx 6 hrs. and two major edits)

EDIT:  This post has been submitted as a part of a Problogger.net group writing project on headlines.

Making great things in small places

blog

Dear Broadcasting Brain readers:

The following post was originally posted at the Triiibes Ning group.  I don’t normally repeat content, but I thought that this post might give you some insight into where I want to go as a writer and a content creator.

It may be a pipe dream… but maybe not.

Thanks for reading, as always.  I’d really be interested in hearing what you have to say about this, either here at the blog or you can drop me a line at contact AT broadcasting-brain PERIOD com.

#     #     #

Just to be clear: although I have a stated goal of building up my blog to 250,000 subscribers (my “tribe”, as it were), I have no illusions that this can be accomplished overnight, if at all. That’s more realistically a ten year goal.

But, to be honest, that’s what I’m aiming for, if not higher. I would tend to think that most syndicated columnists have a readership of at least 0.25 million people. A number of successful publications have circulations of 250,000. It seems like a fair goal to aim for in terms of what I’d like to achieve.

But, more importantly, this is something that I want to achieve in my own little town in my own little country, outside of the major media centers of the world. After all, Stephen King lives in Bangor, Maine and that’s only a couple of hours from where I live. Granted, he’s got that talent thing (and a huge work ethic) going for him, but still…

The beauty of the Web is that it’s far more likely that I could achieve this goal from my little town than at any other time in history. Physical location is no longer a limitation, not when our brains communicate widely and freely across the Web and the blogosphere.

I have a very long road ahead of me to meet this goal - I’m only at about 0.17% of my target. Getting the rest is one heck of a BHAG. Why not be honest about where I really want to be, though?

How about you? Do you really think about how far, fast, or high that you really want to go? Do you content yourself with smaller goals out of the fear of failure, disappointment, and embarrassment?

Even if you fail, do you think that maybe, just maybe, you’ll be farther ahead if you keep your real goal, your dream, in mind?

Promotional thought for the day - repetition

communication

There’s a line between repeating a message to get through noise vs. spamming.

Marketers must master that distinction, I think.

Thought Radiation #2 is ready for your E-Mail inbox!

newsletter

Issue 2 of Thought Radiation, a companion publication of Broadcasting Brain that’s only available by E-Mail, is ready to go.  As before, it’s a very simple format, no graphics, etc. newsletter talking about past, present and future of my content creation work.  And other interesting stuff.

If you had already signed up for my mailing list, then don’t worry, a copy of the newsletter is on the way.

If you’d like to be included on the mailing list, just drop me a line at contact@broadcasting-brain.com and I’ll gladly include you on this list so you can receive the first two issues plus all upcoming newsletters and stuff.

Cheers!

Apple can fail like any other vendor

technology

I don’t normally dig into the tech mainstream in this blog, but Mike Arrington’s Techcrunch article on his woes with Apple devices and services does catch my attention for the following reasons:

1. It’s a pretty high profile complaint about Apple.

2. I am quite surprised about the number of failures that he lists in his blog post.

I have very little experience with Apple’s products, although I know a number of people who absolutely love them.

For my part, I’ve never found a compelling reason to switch from the Microsoft world to Apple, mainly because my work environment is 100% Microsoft and I’m very comfortable with that.

It does concern me that Mike is using his personal experience as the yardstick to base a significant part of his opinion. However, he isn’t alone in expressing these opinions.

For my part, I’ll be curious to see if Apple reacts publicly to Mike’s article. My gut says no, but we’ll see.

Google Reader addiction revisited - a blog rises

rss

A new drug?

Following up on my recent confession of being a Google Reader junkie, I’ve discovered that a blog has risen near to the top of my Google Reader Shared Items trends. I’ve circled the curious item in the image above.

How did it slip in there like that without my noticing? Perhaps it has some kind of stealthy properties.

It seems sneaky, better watch that one, folks.

;-)

Effective and efficient marketing x.x - resistance is futile

blog marketing

Efficiency vs. effectiveness in Web 2.0Blog posts from Aaron Brazell (Technosailor) and Scott Rosenberg’s Wordyard on the topics both touched upon the dilemma of finding an audience for your work and making your work easy to be found.

A lot of social media writing focuses on tools and techniques to accomplish the related tasks of audience building and marketing your work.

In keeping with the theme of efficiency and effectiveness from my last post, I have some comparisons of different methods to promote your work, as seen through lenses of efficiency and effectiveness, for you to consider:

Efficiency is blasting off 10,000 E-Mails to 10,000 strangers with a single keystroke.
Effectiveness is getting the right E-Mail to the right person who will appreciate and celebrate your work.

Efficiency is using Ping.fm, Twhirl, or some other tool to send quick updates and links to multiple Web 2.0 services at once.
Effectiveness is crafting the specific message for the right audience using the right medium.

Efficiency is using a bookmarking tool like Bookmarking Demon to create a horde of links back to your blog in order to boost your blog’s performance with search engines.
Effectiveness is building relationships with other bloggers and social media users in order to obtain genuine respect and admiration based on value, trust, and goodwill.

Efficiency is using a bulk article writing/mass submission tool to send your work out to multiple locations at once.
Effectiveness is writing the right article at the right time and getting it in front of the right eyeballs.

Efficiency involves using these tools plus a bunch of different advertising methods to drive income via CPM and CPC pay models.
Effectiveness… well, that’s a question that we’d all like to answer, especially the vast majority of us who’d like to be rich or at least financially independent. However, I think an important part of effectively reaching your content creation goals must focus on delivering and receiving lots of value.

I tend to think more in terms of being effective instead of being efficient. That’s one reason I tend not to fret about optimizing the use of every single second of time during my day. The down side to not optimizing is wasted time and potential. On the other hand, efficiency can be wasted without proper direction.

Efficiency does have its merits. Sometimes the shotgun approach to audience building and promotion can yield results when you can’t accurately target the people who are part of your target audience. Plus, of course, there’s always the X factor: you can’t always predict the results of every action because we have limited knowledge of the world and the people in it. Thus, maximum penetration with minimal effort can sometimes lead to good results.

On the other hand, high bounce rates from social news and social bookmarking do make you wonder about the wisdom of using a shotgun.

My gut tells me that effectiveness is the proper mindset for the twin goals of audience building and “findability” (as Aaron Brazell mentions) but efficiency has its place and shouldn’t be discounted either. Effectiveness, at its heart, includes creating valuable content. That’s what I strive to do. However, given the power of search engines, I’m starting to believe that ignoring the power of SEO (search engine optimization) isn’t the best idea either.

Efficiency versus effectiveness

technology

Two key terms that I learned while studying for my business degree were efficiency and effectiveness.

Efficiency is a measurement of your results in relation to the work and materials your use to get your results.

Getting the same results with less work and materials normally equates to an increase in efficiency. There’s a heck of a lot of interest out there in efficiency.

Image by sara.atkins

Effectiveness is a measurement of how successful you are in achieving your goals: did your hard work lead to the desired result.

Does your work, your use of time, and use of materials lead you to accomplish your goal? If so, then you are effective in accomplishing that goal.

There are plenty of rewards for being effective.

Image by jonrawlinson

Which is better - efficiency or effectiveness?

I’d far rather be effective than efficient. I’d rather know that my efforts, however imbalanced, were accomplishing what needed to be accomplished, rather than maximizing the output of every single activity.

A lot of software/Web applications seem to be focusing on efficiency: doing more with less.

But are they making us more effective? Can they?

What do you think?

And now for something completely different

social media

The rumors and inklings I’d heard are true:

John Cleese has smacked his forehead into a branch and now needs a head cast.

I’m sorry, I’ll start again.

John Cleese, the famous British actor, writer, comedian, etc. has a growing social media presence!

His main (?) website, TheJohnCleese.com, has links to various online sites of import and interest, including:

The Headcast - his podcast

The Cheese Shop - his Ning group

Cleeseblog.com - his blog

I’m also impressed by his use of both Twitter microblogging for short messages and link sharing:

and FriendFeed RSS feed aggregation to put all of his online work into one location.

To quote from his FriendFeed subscription button at Cleeseblog.com:

Subscribe to absolutely everything

Very smart and very cool. I wish more creative types would do that sort of “all in one” aggregation (hint, hint). It would be better than using, say, MySpace.

John has come up with some great ways to showcase his talents. As a long time fan of his work and a social media enthusiast, I’m really pleased to see how he’s using both to great advantage.

And, on the off chance he’s reading, I’d like to thank John for many years of fine work that have given me many hours of enjoyment. I look forward to checking out the forums and catching up on the Headcasts.

Now I’d best stop this post before it becomes far too silly…

EDIT: after writing this post, it’s come to my attention that it’s likely that Cleese’s assistant is the one who sets up and maintains the Twitter and FriendFeed accounts.  Slightly disappointing if that’s true, but at least there is a Cleese presence of some sort on those two sites.