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Two alternatives to the PR black lists

Monday, May 12th, 2008

I have two ideas that might provide an alternative to the recent PR firm blacklisting that’s been set up by both Gina Trapani and Chris Anderson (see yesterday’s blog for the context behind this post). I don’t believe in the concept of public blacklisting for infractions of the magnitude that’s been bandied about here. Genocide: yes, that’s pretty evil and a blacklist would be a minor punishment in such a case. I think that improperly using a personal E-Mail address is a somewhat smaller infraction.

So, here they are:

1. Set up a “no pitch” Wiki and remove the “banned PR” lists.

This Wiki would serve a similar purpose to the infamous “no call” registry set up by the US government. Bloggers/journalists/executives can voluntarily register so that they won’t get any unwanted PR pitches. In fact, they probably wouldn’t get any pitches at all.

Pros:

  • Makes it very clear, in a public forum, the identities of the people who do not want to be pitched to.
  • Less ostracizing than a black list.

Cons:

  • Unless flexibility is built in, bloggers/journalists/executives will be cut off completely from PR folks who do provide some value.
  • Compliance is voluntary and unenforceable.
  • Subject to gaming through the use of aliases and fake accounts to hide the identity of the rabid pitcher.

2. Set up a different Wiki whereby PR firms and employees publicly pledge to respect the rules of engagement for contacting bloggers or journalists.

If they break the rules, then they’re removed from this Wiki and are effectively blacklisted by omission.

Pros:

  • Would provide a means for self-regulation.
  • Does not publicly ostracize the offenders.

Cons:

  • Compliance is voluntary and unenforceable.
  • Subject to gaming through the use of aliases and fake accounts to hide the identity of the rabid pitcher.

Shoot holes in them, please

Now, as I’ve previously stated, I don’t work in the PR field and I’m not an A-list blogger, so I really don’t know what other party deals with when their work is a job, not a hobby.

Therefore, I invite those people more knowledgeable than me to tear apart these two ideas and, if they can, build something better. Let’s go!

P.S. (edit after publication) – these two ideas are band-aids, though…

P.P.S. – interesting discussion on this topic by Mack Collier at Marketing Profs Daily Fix.

Public relations and bloggers – more alike than unalike

Monday, May 12th, 2008

Geoff Livingston and Jason Falls have both posted some pretty passionate responses to the latest major poke in the eye at the public relations industry. Gina Trapani of Lifehacker has begun a public blacklist of PR folks who’ve not followed her “rules of engagement” for contacting her, similar to Chris Anderson’s public blacklist from a few months ago.

Credit: IrisDragon.

Neither Geoff or Jason are very supportive of Gina’s list and offer their own insights into the PR profession while pointing out that bloggers aren’t always perfect either.

Now, I’m neither a writer or blogger as accomplished as Trapani or Anderson. Moreover, my only experience with public relations is:

  • when I was responsible for public relations for my local Toastmasters club
  • anything I do related to my social media presence

So, as I write, I write as an outsider. I’ve had some pleasant interactions with both Jason (in person) and Geoff (online) and, of course, I’ve enjoyed a lot of Lifehacker content and have had some positive interaction with at least one person involved with Lifehacker. I like Wired.com and The Long Tail, too.

I guess I’m trying to say that I’m relatively unbiased.  Or biased towards both sets of stakeholders.

The comments that I left at Geoff’s blog summarize my thoughts on this topic:

I’m of two minds about this situation where PR firms are being publicly blacklisted:

a) On one hand, the behavior of some people working in the PR industry may resemble that of the telemarketer, except E-Mail is the medium instead of the phone call. With all due respect to all those people who are trying to make a living as telemarketers, virtually no one wants to speak to a telemarketer and, taken in the aggregate, they disrupt one’s life with little chance of finding a receptive listener. A similar thing happens with the mass E-Mail campaigns used by some PR people, or so I understand. Eventually disruptions will produce a negative response.

b) On the other hand, many beginning bloggers and journalists have probably been in the same situation as both the telemarketer and the faceless PR employee: no one knows you, no one cares about you, and no one has time to talk to you, let alone read your blog. I’ve been there and it took months of work to start to build a network of contacts. You can become quite desperate to make contacts and you may try mass-marketing techniques because you’re willing to try anything. And you’ll make mistakes, like not checking to see how a blogger, professional or entrepreneur prefers to be contacted, or spamming a bit as your frustration and impatience wear thin when you don’t get a response.

I’ve tried to be balanced so far. However, I do tip in one direction with my next comment:

The sad thing, of course, is that some people forget how hard it was in the beginning after they’ve passed through that part of the Dip and become intolerant of the “noob”. Or maybe their impatience of the successful person is genuine when they feel that they aren’t being listened to. Nonetheless, there may be a hint of hypocricy in the behaviour of the journalist, professional, or entrepreneur who erects barriers to communication and, worse still, publicly flogs someone who screws up.

This position is somewhat consistent with my Role Model 3.0 post and follow-up to that post from a couple of weeks ago. On one hand, I argued that accessibility and two-way communication of some sort is a hallmark of the modern role model or thought leader. On the other, I acknowledged that these people have pressures on them that many of us don’t have to deal with, as was pointed out to me in a private conversation with a successful blogger (pun intended).

I tried to look at it again from another angle:

Just like in social media, would it not make sense to try to build contacts among the more accessible bloggers and journalists instead of trying to go directly to the Trapanis and Andersons of the world? In fairness to them, why would they want to talk to new sources if they’ve already built a somewhat trusted network of contacts, especially if the new source doesn’t respect the rules of engagement ?

However, I still come back to this:

  • If you’re going to blog under your own name and identity and make public various ways that you can be contacted… it’s only a matter of time before they’re used, regardless if you have “rules of engagement”.
  • If you make an extreme response to something, expect an extreme reaction.
  • Remember that at one point in time, nobody online knew who you were, didn’t want to listen to you, and didn’t want to know you unless you had a previously established reputation offline. And that didn’t start out full-blown, either.
  • Everyone practices public relations, marketing, sales, etc. whether it’s a role or a full-fledged job.

So, what do you think? Is PR a virus that must be destroyed? Are PR people “just folks”? Are bloggers and journalists “just folks”, too, or are we getting too big for our britches?

Catch the brainwaves of Mathew Ingram

Friday, May 9th, 2008

ingram

Catch the Brainwaves is our ongoing series of interviews with a variety of folks participating in blogging and social media. I ask them ten questions and they respond with their brilliant answers and insights! Today we have a special Q&A session where we are featuring Toronto Globe and Mail technology writer and blogger extraordinaire Mathew Ingram.

Are you sitting comfortably? Then let’s begin!

1. What kinds of changes have you observed in a journalist’s work during the past five years?

I’ve noticed a lot of changes as a result of the Web. What used to be a newspaper’s normal flow, with stories written in the afternoon and filed in the early evening, has become a 24/7 stream (or close to it), much more like what a wire service does. Stories begin on the Web and in many cases are updated and end on the Web, and in between they are packaged and printed in the paper. I’ve also noticed an increasing amount of feedback between the Web and the paper, with readers comments and the popularity of stories helping to change the perception of those stories within the paper and occasionally adding value to them as well.

2. Do you see any potential conflict of interest if a professional journalist has an active social news or social bookmarking user profile (e.g. Digg, Reddit, Del.icio.us, etc.) where they are actively submitting, voting, or commenting on stories?

I don’t really see that as a conflict at all. Bloggers do it, so I don’t see why a professional journalist shouldn’t do it. Provided that they are actually trying to be part of the community, and aren’t just submitting and voting on their own stories then I think it’s fine.

3. Do social media make any aspects of your life easier? Harder?

Social media make many aspects of my life easier — particularly the part that has to do with generating story ideas and tracking the development of issues within the Web and new media. I guess the only thing they make harder is sorting through all the content that’s out there, since Twitter and RSS and so on can produce a pretty gigantic stream of stuff on a daily basis.

4. Is it difficult to turn work “off” these days, when the world seems to follow us wherever we go?

It is difficult, but in part I think that has to do with the fact that for me it’s not just work. I write about the Web and technology and social media because it interests me, not just because it’s my job — and so I am pretty much always connected and reading and looking around for things, and responding to comments and so on, regardless of what my “work” hours are.

5. In your opinion, is privacy really dead or seriously compromised with the multitude of ways that people can find out information about us?

I’m not sure it’s dead really — but I would say that privacy seems to be much more of a continuum than it used to be, where people are comfortable opening up their lives in certain ways to certain friends or family or co-workers or whatever, depending on which social networks they’re using. It’s when those different groups collide that I think there can be problems, and when people use information they find on a given network for other purposes.

6. Do you have any concerns about the mutations of the English language to include LOLspeak, 133t speak, and the rise of the letter “Z” as a catch-all consonant? (And do you pronounce it “zee” or “zed”?)

I still pronounce it “zed” because I’m old :-) I’m not really that troubled by those sorts of things, to tell you the truth. I think language continually evolves, and there are idiosyncracies that emerge at various times that may become popular with a certain group but overall things still change relatively slowly — and some of those changes become so useful that we don’t even notice them. If you think about it, the language itself is a kind of social network, like Wikipedia; people are voting all the time on the type of language they want, and eventually the culture as a whole decides.

7. Are today’s more popular blogging platforms (WordPress in particular) needlessly complex or cumbersome? Or are they just fine? Should we strive for simpler and easier self-publishing?

I think things can always be easier — and there are some Ajax-powered Wiki services that make editing and publishing pretty simple, not to mention things like Tumblr. But that said, I’m a big fan of WordPress — it is extremely easy to use, and yet is almost infinitely flexible as well, which is a rare combination.

8. Would you say that the blogging A-list (i.e. the Technorati Top 100) is an anomaly or will those voices remain strong as the blogosphere (or the Web, perhaps) segments over time the way that television audiences now divide their video watching time between the big networks, cable, satellite, DVD/downloaded video, YouTube, and purely Web-hosted video?

I think the “A-list” is probably something that will change over time, and become less of an influence — in a lot of ways the blogosphere is still a little like the early days of television, when there were only a couple of dozen influential people. But I think the early pioneers always have influence, simply because they’ve been around so long.

9. Pretend the Internet is destroyed overnight. What do you do the next morning?

I guess I would start hunting for a newspaper :-)

10. What one piece of knowledge, advice, or wisdom do you have to share with our readers?

As much as possible, do whatever it is that makes you happy. Passion makes up for a lack of money a lot better than money makes up for a lack of passion.

Thanks to Mathew Ingram for sharing his brainwaves!

The Broadcasting Brain Seldom-Seen Sampler

Thursday, May 8th, 2008
Note:  if you’ve discovered this post at Blogtreprenoeur, you should know that they’ve scraped this post from my blog.  Please click here to read the original post at its original sourceBlogtreprenoeur is a thief and steals from several sources.  They do not deserve your support.  Thanks.

When you encounter a new blog, you might want to get some idea of what’s been written there before. That way, you have some idea of what to expect when you read the blog.

I have a popular posts page, a listing of the posts with the largest numbers of page views, but I’ve come to the conclusion that sometimes a popular post is different from the normal content in one’s blog. Sometimes posts are written specifically to get social media attention…

:: whistles and looks away, hoping no one notices him ::

Other posts, although they might not be as popular, may give a new reader a different, more representative sense of what your blog is really about.

Therefore, I’m going to include links to some of my favorite Broadcasting Brain posts which might not have been so popular. Maybe you’ll like them, too.

 

 

Can you trust the news? My thoughts on how to deal with media lies and disinformation.

 

You can actually hear me speak at the link in this post

 

I wrote this post after exchanging E-Mails with an A-list blogger, it was a pleasant surprise

 
The Power of Context, or EVERYBODY Knows John! – just some thoughts about name dropping and the use of a person’s first name or nickname

 

The appropriate platform is in the eye of the beholder – not the best-named post, but still, it’s a topic that I believe in quite strongly

 

Size does not matter (in the blogosphere) – this post is on my popular posts page, but I think it’s worth repeating

 

 

There you go, a Broadcasting Brain B-Sides post!

I went willingly… to Alltop

Wednesday, May 7th, 2008

Later this week you should see the Alltop badge in my sidebar. Broadcasting Brain is listed in Alltop Social Media.

Whether or not you think Alltop is a good thing, there’s really no downside for me, and most bloggers like me, to being included in Alltop’s Social Media page. If anything, I benefit from it more than Alltop does. I’m listed alongside a lot of bloggers that I read and admire. Alltop’s already thrown me a little bit of traffic.

It’s all good.

I’m of the same mind as Chris Brogan about Alltop. If Alltop opens up the blogosphere to people who don’t use RSS, other blog directories, or the like, then I think we all benefit. Let’s face it, there are far more people who don’t dabble in social media than do. Every bit of exposure helps. It’s a good way to help people find your blog.

Some people think Alltop has been overpromoted or that it’s riding on Guy Kawasaki’s reputation. I really can’t judge the former; time will tell us whether or not the latter is true.

Alltop’s method of displaying RSS feeds may be basic functionality that an idiot could use (or make), perhaps even redundant, but it sure doesn’t hurt anyone. Plus, it’s aimed square at the heart of that HUGE TAIL (not just a long tail) of potential readers.

Thanks to Alltop. I hope we all benefit! [and here's a post with some ideas on how you can use Alltop to your best advantage.]

Welcome to Twitter Club!

Tuesday, May 6th, 2008
zee Twitter ClubCredit (original image): Silent Disco by Brixton

Grab a nickname, a cool outfit, and BAM! You’re a member of Twitter Club! Or, heck, come as you are and just Twitter with everyone!

You can talk all day long with your pals, share secrets and exciting things, and remind each other how great Twitter is! If everyone else just understood how cool Twitter was, they’d want to join too!

So why don’t more people join? It’s really cool… right?

The club of the 21st century

Setting (most of) my sarcasm aside for a moment, Twitter is like a lot of other clubs, such as:

  • the Glee Club
  • the Chess Club
  • the Drama Club
  • the Yearbook Committee
  • the Rotary Club
  • even some of the less popular sports clubs.

Granted, Twitter is a club that’s close to 1 million members strong, but I’m sure that the Mickey Mouse Club and the Merry Marvel Marching Society had some big numbers in their day, too.

It’s still a stomping ground with limited appeal; you have to like Twittering.

It’s not nuts and bolts, it’s flesh and blood. And words. Lots of words.

Lately bloggers write about the relevance of Twitter, its technical stability, and its potential to ever generate enough revenue to be a viable business. Twitter does have some useful, though limited functionality, and a devoted fan base.

However, if there’s any value to Twitter, it’s in the interactions and relationships between its users and, to a lesser extent, the information that’s stored there.

T-W-I-T-T-E R-C-L-U-B: Twitter Club!

Twitter’s really a big social club.

Picture a gigantic club house, not unlike a gigantic dance club and bar, where you can:

  • drown in 500,000 simultaneous conversations
  • listen to smaller groups in the “room” or network that you happen to be in
  • sneak off into the corner with one friend and whisper short nothings (not necessarily sweet ones) into each other’s ears

Now, add into the mix a series of:

  • actors
  • salesmen
  • fanatics
  • politicians
  • random buffoons…

 and the picture’s complete. It’s Twitter Club!

Not to say that Twitter Club isn’t cool or fun. It’s just that Twitter Club is also like a trendy nightclub where you can sit around and chat, in a limited sense, for free. You can pick up your mobile phone and call someone on the other side of this huge club and chat if you want.

There’s no bar, no real music, and there’s very little room to dance.

People love to hang out there anyway.

Yelling sweet nothings in a noisy room

That’s not to say that you can’t have some meaningful interaction at Twitter Club. It’s just that the odds are stacked against you if you try, much like trying to debate economic theory or existential philosophy in a disco when the mirror ball’s lit up and the music’s pumping away, while hordes of sweaty people try to shake their bodies to a beat.

In the end, a club will make it or close down if the economics aren’t there. However, if people still want to hang out together, twitch to some music, or just soak in the rare kind of vibe, they’ll go to a new club. This is probably what will happen if Twitter Club is forced to close, as long as people still like to hang out in similar clubs.

But why don’t more people come to Twitter Club?

The problem is that not everyone likes the same kind of clubs, the same social situations, and the same diversions. This, in my opinion, is why Twitter might not make it into the mainstream.

Not everyone wants to join a huge club like this.

Twitter Club can be fun, exciting, and rewarding, like many other clubs. However, the value that you extract from Twitter Club is related to the energy you put into Twitter Club.

A lot of people probably won’t like Twitter Club: they aren’t geared towards these kinds of club interactions.  It took me awhile to get into it and I’m less fanatical than a lot of members.

But we really want more people to join! How?

On the other hand… maybe it just takes some encouragement and a few friendly faces to get the party started. And isn’t that really what keeps clubs going? Not the locale or the architecture: it’s the people.

Maybe Twitter Club will stay intact and get a killer make-over. Who knows?

But… if your friends go somewhere else, chances are you will, too. It’s all about having fun… with them.

Wherever.

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