Note:  this course now appears to be closed to new students!  Perhaps it will be offered again in the future!

Constant Readers:

I wanted to take this opportunity to tell you about an exciting opportunity that’s available for a short time this week.  There are some free things available to anyone who signs up for the course’s mailing list and there’s the opportunity to purchase the full course materials.

The details are below, as provided by Brian Clark of Copyblogger.com:

The Lateral Action Entrepreneur Course
“How to have a great life and a great business”

An in-depth e-learning program that gives you a roadmap to building a small creative enterprise that delivers outsize results.

Delivered by writer/entrepreneur  Brian Clark, illustrator/entrepreneur, Tony D. Clark and poet/entrepreneur Mark McGuinness, it shows you how to use your creative talent, the internet and cutting-edge entrepreneurial principles to create not only a great business but a great life.

This isn’t an academic course – it delivers solid practical advice based on the teachers’ own experience of creating several million-dollar online businesses. (Check out Copyblogger.com, DIYThemes.com, Teachingsells.com, Thirdtribemarketing.com and Scribeseo.com, as well as Lateralaction.com)

All topics are in audio format, with 3 audio lessons for each of the 7 modules 6 modules (sorry, the 7th is a bonus only available to the first 300 subscribers!) geared perfectly to the new iPhone/iPod approach to learning. Of course the audios will be playable on any digital mp3 player, and directly on your computer as well.

You’ll also get full searchable PDF transcripts for each topic, plus valuable worksheets that make what you’ve learned immediately actionable. None of this stuff is esoteric theory — if you take action, these strategies work.

BEFORE SALES OPEN: To help you decide whether this course is for you, we’re offering you some very valuable resources, for free:

• A recorded conversation (with edited transcript) between poet/entrepreneur Mark McGuinness and bestselling novelist and historian Steven Pressfield, about the true art of entrepreneurship.
• A recorded conversation (with edited transcript) between writer/entrepreneur Brian Clark and 37signals founder Jason Fried, about building businesses that produce not just remarkable profits, but remarkable lives.
• A 31-page PDF report from me called The Lateral Action Guide to Starting a Smart Business.

You can get these items for free by clicking on this link:  Free Lateral Action Entrepreneurship materials.

Lateral Action is offering a special bonus for the first 300 members to sign up – full details on this page: Sign Up Page

Here’s what you get in the course (click on the Sign Up Page for full details on the bonus if you act soon enough):

Module 1. Create (Don’t Compete)

True global microbrands are not built to compete with others. They thrive via creative execution that makes competition irrelevant.

In this module we show you how to analyze trends and markets – and use creative positioning to occupy a space where you effectively have no competition.

Module 2. Lead (Don’t Manage)

True management is all about leadership. Bad management is about . . . well, trying to manage people.

In this module we show you how to establish yourself as a thought leader within an online community – your ‘tribe’ of like-minded people – and build your business by creating products and services that solve their problems and make their lives better. We also show you how to assemble a team of talented and dedicated partners without taking on a huge payroll of employees.

Module 3. Communicate (Don’t be Shy)

The message means everything. Don’t assume your better mousetrap will lead people to beat a path to your door. It doesn’t work that way.

In this module we show you how to use timeless principles of human psychology to establish trust and influence within your community. We also show how to translate attention into repeat business, using the principles of influence to sell effectively – and ethically.

Module 4. Automate (Don’t Duplicate)

You weren’t put on this earth to deal with drudgery. You’re here to have brilliant ideas, and to make them reality. Escape the mundane aspects of what people think “business” is about in order to succeed.

In this module we show you how to maximize your impact and minimize your administrative load, but developing powerful productivity and business systems. We also show you how to delegate effectively and use smart partnering to leverage the skills of others while focusing on the work you love to do.

Module 5. Accelerate (Don’t Stand Still)

This is where things get good. Where you make money from work you’ve already done. Over, and over, and over again.

In this module we show you how to use business models creatively, to deliver outstanding value to your customers – and outsize profits to you and your partners. We also show you how to make the most of your assets by making smart business deals and exploiting your intellectual property to the full.

Module 6. Succeed (Don’t Stress)

Understanding where your prospective customer’s head is at is crucial, but having your own head on straight matters too. Emotional intelligence makes for an effective creative entrepreneur.

In this module we show you how to be creative, effective, motivated and influential, even when things get tough and conflicts arise.

This course will probably only be available until Monday, June 14 (but it could close sooner if demand is sufficiently high…)  Note:  this course now appears to be closed to new students!  Perhaps it will be offered again in the future!

Again, if you want to take advantage of this offer, use this link and click on over to the Sign Up Page.

Disclosure: I (Mark Dykeman) am an affiliate for the Lateral Action Entrepreneurship Course, so if you purchase the course I will receive a commission.

Thanks for your time and attention, Constant Readers!

Image by Scott Coe