The first significant snowfall is happening in my part of the world today. I have my snow tires on my car – this is an annual ritual for those of us who drive regularly. I was a little late in putting them on last year, so I made a point of putting them on early this time, even if they endured some extra wear and tear on the hard pavement for a couple of weeks.  The extra grip and safety is worth it.

There are certain times each year when conditions change and we need to do things differently.  If retailers didn’t take steps to update and bolster their web sites, events like Black Friday become disasters.  The entire Christmas season is a call for more activity, more inventory, etc.

On the first hot days of summer, we expect that lemonade, sun tan lotion, and, yes, beer sales will probably spike.

Social media activity mirrors real world events in some ways.  In other ways, it’s sometimes more sensitive to the days of the week than other events, although it did seem to me that my social media haunts on the Web were quieter than normal.  Google Reader slowed down to a trickle from its normal steady stream of updates.  I expect today (Monday) to roar back to normal.

Different times, different situations require different methods and preparations.

So, on this first snowy day in my part of the world, my question to you is:  have you put on your (social media) snow tires yet?

Image by Danilo Paissan