I'd say reboots are not inherently bad. Sometimes you follow something through and realize that you missed a few aspects in the design and planning process. Other times you just want to appeal to a brand-new audience that may not get the previous themes and allusions. In the latter case, a brand-new thing is preferred, rather than corrupting something that may have a special place in a loyalist's heart.

I wouldn't doubt that most reboots are done for pure profitability or to scrub a project that has become convoluted, perhaps. In the comic book world, there are plenty of reboots but I certainly prefer the alternate universe and “what if” approach there. That allows for much more fun with crossovers and such.

Certainly a complete overhaul is needed for some, whether for personal reasons or a dollar. Other times, tweeking existing platforms is an acceptable and beneficial form of rebooting. It all depends on our incentives, goals and level of patience.

Rebooting takes a great deal of thought concerning these, to follow through successfully. Who is our target audience? Do we have innovative ideas that will attract and sustain this audience? Are we prepared for setbacks? Do we have an alternative plan?

It boils down to what it is we have to offer a craving audience and making ourselves visible with that offering.

In the case of Sirius/XM, I HOPE they don't dump and start from scratch…..and I know that is something that definitely can be saved, it just needs a SERIOUS makeover.

Some things ARE so far gone, however, that they do need to be dumped and just restarted, fresh. Like AIG or the investment firms that took shloads of 'bailout' cash just to put on lush company getaways…..or to redecorate their offices with $5000 trash cans. Yeah, those do need to go away. A whole new mindset needs to be introduced if they want to keep bringing in new lifeblood. The old money won't last forever.

Great food for thought. Thanks