A number of weeks ago I asked whether social media was about the individual or the group. Many of the responses indicated that they thought the group was the important part. But what about the lone wolves that refuse to join any pack for any length of time?
Some people naturally love to be part of groups. If I look at my two children, as an example, one is definitely a group person; the other is much more of an individual and a bit of a loner (not unlike his dad). Both tendencies have their strengths and weaknesses. The loner or outsider’s approach can be harder and more painful, but can have its own rewards when it comes to making choices that are consistent with your own personal values. The group member can often be happier, but sacrifice part of themselves to comply with the group’s norms; this isn’t a very painful sacrifice for many people, but it can be hard when you can’t fully commit to the group’s norms and goals.
I’ve drifted through a number of websites, online groups, etc. and, consistent with my past, quite often I just continue on to look at the next thing.
I should note that networks of friends, associates, etc. can still exist without formal group membership. These things are important to me.
I think that social media (and all media, really) should be able to incorporate the group member and the individual as long as their goals and actions do not conflict with each other. I think you can gain a lot of value by helping other people, but you don’t always need to be a formal group member to do so.
Outside of the Web I’ve been a member of certain groups (including my employer’s company) for many, many years. I know there’s power in that sort of thing. But there’s also a lot of potential in being an independent individual who moves from group to group without necessarily belonging.
What do you think?
Gone commenting
Thursday, February 26th, 2009WinExtra’s Steven Hodson has a great little post about the power of blog comments. They’re more than just a calling card; they’re a great way to continue a conversation, show people what you know, and get in contact with other individuals. (Both Caroline Middlebrook and Darren Rowse/Problogger have written about blog commenting strategies.)
This made me realize that I haven’t been leaving as many comments lately as I have in the past or else I haven’t been putting as much thought into they as I have before. I think I’m missing out on something by skimping on this activity – mainly the interaction with bloggers and with other readers.
Food for thought, as always – thanks Steven!
Tags: blog comments, blogging, blogs
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