Comments on: Superman’s Marketing Problem – A Parable of Social Media

By: manu prasad » Creating Super Brands

manu prasad » Creating Super Brands — Mon, 19 Jan 2009 08:25:18 +0000

[...] an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social [...]

By: peo

peo — Sat, 18 Oct 2008 22:11:25 +0000

http://www.10thousandpeople.com
Jack Skellington beats Superman to be the first few on 10Thousand People on a webpage.

By: Creating Super Brands | brants

Creating Super Brands | brants — Mon, 13 Oct 2008 03:48:55 +0000

[...] Super Brands Oct.13, 2008 in Advertising, Brand, Internet, Social networking Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social [...]

By: Mark Dykeman

Mark Dykeman — Thu, 09 Oct 2008 22:54:57 +0000

A true compliment; thank you Steve.

By: sbspalding

sbspalding — Thu, 09 Oct 2008 22:36:13 +0000

Stellar post Mark, absolutely fantastic.

I think that we get lost in all the “whizz bang” methods and lose track of what is really important — being awesome.

The reminder is refreshing.

By: Mark Dykeman

Mark Dykeman — Thu, 09 Oct 2008 16:40:43 +0000

I have a similar feeling at times. Good luck!

By: Phil Glockner

Phil Glockner — Thu, 09 Oct 2008 16:32:20 +0000

As a parable that applies to me, this hits directly home. I'm no Superman, but I definitely believe that I have burned cycles trying many things that were not 'me'. Time to get back to basics!

By: Mark Dykeman

Mark Dykeman — Thu, 09 Oct 2008 15:06:44 +0000

I see your points, but at the same time he's still got a job to do and perhaps doing that job in a “super” manner is the most important marketing of all.

By: AdamSinger

AdamSinger — Thu, 09 Oct 2008 14:59:14 +0000

nice, although what if superman was an unknown? those channels *could* help him grow if only as a natural extension of his great job in the real world. certainly, that would have to be his focus – but the channels are great to spread ideas, esp for up-and-comers.

By: Mark Dykeman

Mark Dykeman — Thu, 09 Oct 2008 14:41:06 +0000

Actualy, Aditya, the point was really not the channels; the point was having Superman be himself and just focus on doing a good job. I debated having that point in there about having the third consultant promote what he was doing, but decided to keep it in. The point is to do good work and being the best.