How many voices can you have?
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I’m writing for several different blogs, including my own. Broadcasting Brain is the only place where I follow a regular writing schedule. The other places are blogs where I am a contributor or where I can write on a pitch by pitch basis, subject to editorial approval.
Some people might say that you should put your eggs in one basket and concentrate your publishing efforts in one location. That can work for some people, but I think that only works when you have an established general topics blog or when you are an established blogger/voice. Otherwise, people expect you to stay on topic.
I’m finding that I want to branch out and write more on different topics. I also want to reach more people. I’m trying to write certain topics where I think the largest, most receptive audience is.
I think of myself of a syndicated on-line columnist. I generally don’t break news. I provide opinion, commentary, and analysis. Occasionally I’ll write “how to” articles.
My thought is that at this point it’s better to publish stuff where the audience is and hopefully entice some people to come back here.
What do you think?



thejimgaudet:
You are correct. The main goal is get people to come back. In order to do that, you have to be interesting.
So it depends on your blog. Is this personal? Then people come back to listen to your opinion. If this is a business, well I don't think a lot of people return unless you are giving away some good, free advice.
So writing on other blogs is great, this allows you to try some new things without losing current subscribers.
~ Jim
18 September 2008, 10:51 amMark Dykeman:
Yeah, I think so, too.
18 September 2008, 10:58 am