Promotional thought for the day – repetition

There’s a line between repeating a message to get through noise vs. spamming.

Marketers must master that distinction, I think.

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3 Comments

  1. Michael Martine:

    Mark, could you say that again? LOL. One very good reason to repeat yourself on your blog is the “new to you” syndrome. New visitors haven't read your old posts where you already wrote about something.

    And, truly, we often need to hear or read something a few times before we deeply understand it.

  2. Mark Dykeman:

    Keep saying that, RemarkaMichael – maybe it will sink in. :)

  3. Kat:

    Authenticity and sincerity seem to rise to the top of the noise pile as do the marketers that take the time to understand the web culture they are participating with.

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