Slightly off topic, but in the vein of this week’s shorter posts:

Do you think that there could be another Star Wars phenomenon, ever again?  I’m talking the kind of multi-media sensation that spreads initially via word-of-mouth and then becomes a multi-million (billion?) dollar powerhouse?

Could social media be used to make this kind of franchise rock?  Or is it a flash in the pan?

The closest phenomenon that I can think of is Harry Potter, which is a successful book series that has permeated into other media.  Star Wars started as movies and spread from there.

Two other franchises had some movie success, but not in the same league as Harry or the Skywalkers.  Star Trek started as a TV show, of course, and spread onward, although it has weakened considerably during the past decade.  The Hitchhiker’s Guide To The Galaxy started as a radio drama/comedy and grew from there.

Perhaps superhero movies are the logical successor, as we see with Spider-Man, the X-Men, Iron Man, and the mixed success of the Batman and Superman movies?

What do you think?  You can comment here or follow this conversation on FriendFeed.

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