“My fingers are actually the long, piano-playing type, but hey.

They say that a brand is sealed by being the first. Find something that you can be first at - and then promote the *hell* out of it. Niebu is in our top three search terms. Still going strong. Heh. No longer #1 on Google, though.

Whatever you search for has to be short and catchy - something easy to say that people think is fun to say.”