Thoughts from a blogging late-adopter
blogging June 16th. 2008, 2:30amIf I’d been smart or otherwise had some insight I would have gotten into blogging at least five years earlier. Instead, I start with an unfocused personal blog in mid 2007 and don’t really go whole hog into somewhat serious blogging until early 2008.
I’m a relative latecomer to the blogging game. Shrug. So be it.
However, these do seem to be interesting times, again in relative terms, to be a blogger. Some would say that blogging is moving into a stage of maturity and slower growth. Meanwhile, microblogging and lifestreaming are offering new options for online communication that rival blogging for reach while making it easier to use mobile phones, digital pagers and PDAs for Web publishing. Blog comments and related conversations seem to be going anywhere the commentator wants to take them.
Steven Hodson predicts that we’ll see the great blog weeding of 2008 as content creators migrate to other platforms or else give up the ghost altogether. The growing set of social media tools (don’t forget Facebook and MySpace) make publishing easier, which may be encouraging some casual bloggers to pull up stake and move on. Meanwhile, conversation dispersion, scrapers, and current advertising models have been throwing uncertainty into the results of monetization for some time. At least, that’s what I assume Steven’s getting at and that’s what I’m going with.
In some ways it seems like I’ve gotten into this blogging game too late, like a kind of pyramid scheme where the spoils go to the earliest adopters. In this case, the spoils are attention, reputation, and income.
On the other hand, if a lot of people are going to drop out of the blogging game, it could also be a great opportunity for many newer bloggers to establish ourselves as authoritative, respected bloggers. So maybe some of the spoils will go back in play.
But, if some people do pull out, could it be an indication that the wells of riches are drying up? It depends on what riches you’re looking for, I think. I’d say traditional monetization through ads certainly isn’t a piece of cake and it’s probably getting harder as the total pool of advertising capital, while still growing overall, is atomized and dispersed into many, many buckets of various sizes.
Attention and reputation are still in play but they may be limited to tightly defined niches. Or not, who knows? Smart people who communicate well and network effectively usually find ways to get their voices heard. These kinds of people are usually worth hearing.
At any rate, none of these things are dissuading me. I’ll keep on writing here until I either run out of ideas or an audience. Is there a better way to talk to the world?
One thing that I think is worth discussing is how to continue to increase the size of the blogging and social media audience. I think that’s something I think would benefit everyone. That’s what I’ll discuss in my next post.
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June 16th, 2008 at 7:18 am
Though blogging may be getting lighter with those who’ve done it, those who haven’t yet will still find blogging as the foundation of their online presence. Jumping right into Twitter may be too much of a shortcut.
When the dust settles, I think not only will we see more blogging, but better blogging.
Check out More Knowledge + Less Time = Smart Infosumption from Mike Sansone
June 16th, 2008 at 7:39 am
@Mike - good points. You do wonder how many new bloggers will see the traffic of the current A-list, but it could happen if content, value, and approach are at the right levels. As for Twitter, it’s a good broadcast medium, but it’s not meant for detailed communication.
June 16th, 2008 at 8:30 am
Hmmm… interesting topic Mark. While bloggers themselves may be reaching saturation point, I don’t believe the audience feels the same. Indeed, Universal McCann’s social media report (Wave 3) shows continued growth in social media consumption globally - http://www.universalmccann.com/
So while we may be tiring of the medium, the audience isn’t. And as long as blogs are still relevant to the audience, opportunities will exist. It has taken blogs 5+ years to be taken seriously as mainstream media. Newer forms of media are likely to experience a similar incubation period (excluding us early adopters).
Check out Fast track your blogging authority from James Duthie
June 16th, 2008 at 1:56 pm
@James - thanks for the link to Universal McCann’s social media report! Good points.
June 16th, 2008 at 2:04 pm
Hobson?? LOL
June 16th, 2008 at 2:34 pm
@Steven - um, yeah. Must have been late in the night… FIXED!
June 16th, 2008 at 8:51 pm
I’ve felt at times that I’m too a late bloomers as I’ve just recently become more acclimated with blogging and getting my feet wet. So, there is hope for me.
June 16th, 2008 at 9:02 pm
for newer bloggers like myself, the value lies in the number of new and useful connections I make, the informal open conversation, having time to respond to everyone who leaves a comment, discovering what users really want from social media - our conversations are seen by fewer people because they’re different than news sources like TC, Mashable, RRW (although the best at raising questions related to social media) .. for me it’s not about money (as you see no ads on my blog) rather understanding users and the inflection point of humans with technology
Check out My Comments To The “Blog Post vs. Comment Debate” from Julian Baldwin
June 16th, 2008 at 9:04 pm
@Sonny - there’s hope for us all
@Julian - that’s cool, you know what you want to do and you’re doing it.