Does something’s value really increase because of a recommendation from a trusted source or association with someone else or with some organization?
I’ve been thinking about the idea of how someone’s recommendation, sponsorship, or support can make you seem better than you might actually be. Conversely, name recognition is a form of social proof. I’ve been reading Seth Godin’s Small Is The New Big which includes one of his blog posts, Placebo Affect, The. The post contains the following phrases which triggered some more thinking:
“Why do some ideas have more currency than others? Because we believe they should.”
We’re going to talk about the power of context, reputation, and sponsorship in this blog post because if you don’t believe that they have a meaningful effect on bolstering your social media profile, or your profile in any field of interest, you need to think again.
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