You are about to read a unit of commodity
content April 15th. 2008, 6:00amLate as I usually am to most parties, there’s been a lot of talk during the past couple of days about Shyftr and the way it would be aggregating content without attribution (although I guess they’ve backed away from that and will be providing author credit.)
ReadWriteWeb kind of summed up this discussion by placing it in context of the commoditization of creative content, primarily blogging.
I’m not as concerned about this concept as some people must be as I don’t make any income from blogging. I would probably see it differently if blogging was a significant source of income for me.
I wrote a comment that summed up my current thoughts on this topic:
When 5,000 bloggers write about making money online, it’s rather hard to avoid commoditization of content.
Something to consider, though: you can copy someone’s words, but it’s harder to copy their tone, ideas, and point of view without inadvertently identifying the original source. I can do a decent Seth Godin imitation, but I can’t get it 100% right. However, if you read his words, even under a different author’s name, it’s hard to mistake who really wrote them. As for the rest of us, I think Mark Evans and other writers have got it right - we need to keep working on drawing people to our blogs. If only I knew how to make a widget.![]()
What do you think? Is this much ado about nothing? Is blog content becoming a commodity? Is it a no-win scenario or a death spiral? Or is this just another market reality to adapt to?
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April 15th, 2008 at 7:42 am
As I have said on my own blog and elsewhere, blog content always was a commodity it’s just that the rules have changed and the way we operate on the web has evolved.
Instead of waiting for our content to be used/abused elsewhere we should instead be pushing it out to as many places as we can and increasing the exposure it gets. If the content is good enough people will want to come and find the source.
April 15th, 2008 at 8:17 am
@Colin - all valid points. However, there is the concern that if you can’t correctly attribute the source of the content, then reputation might build in the wrong place, especially if reputation is as important as income. I don’t think this detracts from your main point, but it would be a concern for some people.
April 15th, 2008 at 10:53 am
You are about to read a unit of commodity | Broadcasting Brain…
Late as I usually am to most parties, there’s been a lot of talk during the past couple of days about Shyftr and the way it would be aggregating content without…
April 15th, 2008 at 10:54 am
STUMBLED!
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News Dots
April 15th, 2008 at 11:05 am
There is a glut in the most popular topics to be sure. Widget of the Year for 2009 will be a device that steers you away from all the dead blogs that will be kicking around by then.
scartoonist on twitter
April 15th, 2008 at 12:22 pm
@Ben - I like the idea of the Widget of the Year!