Comments on: PR 2.0 - better tools do not make a smarter mammal http://broadcasting-brain.com/2008/03/27/pr-20-better-tools-do-not-make-a-smarter-mammal/ Communication, social media, and technology from small places to big places by Mark Dykeman Fri, 21 Nov 2008 06:54:51 +0000 http://wordpress.org/?v=2.5.1 By: brainadmin http://broadcasting-brain.com/2008/03/27/pr-20-better-tools-do-not-make-a-smarter-mammal/#comment-1569 brainadmin Thu, 27 Mar 2008 17:00:20 +0000 http://broadcasting-brain.com/2008/03/27/pr-20-better-tools-do-not-make-a-smarter-mammal/#comment-1569 @BigPappa - many companies see press coverage as a risk, not an opportunity, and for good reason. Good press is almost like publicity and I think media wants businesses to pay for advertising instead, plus avoid possible accusations of favorable bias. That's my theory of the moment. @BigPappa - many companies see press coverage as a risk, not an opportunity, and for good reason. Good press is almost like publicity and I think media wants businesses to pay for advertising instead, plus avoid possible accusations of favorable bias.

That’s my theory of the moment.

]]> By: BigPappa http://broadcasting-brain.com/2008/03/27/pr-20-better-tools-do-not-make-a-smarter-mammal/#comment-1568 BigPappa Thu, 27 Mar 2008 16:43:45 +0000 http://broadcasting-brain.com/2008/03/27/pr-20-better-tools-do-not-make-a-smarter-mammal/#comment-1568 As a business owner you always have to be conscience of what you are doing in public. If you are going to act like an idiot make sure you are not doing it in the public eye. However, this seems to be exactly the opposite for celebrities. The more they act up, the more attention they get. A classic case of the "no press is bad press" philosophy. Welcome to the world we live in. Ha As a business owner you always have to be conscience of what you are doing in public. If you are going to act like an idiot make sure you are not doing it in the public eye. However, this seems to be exactly the opposite for celebrities. The more they act up, the more attention they get. A classic case of the “no press is bad press” philosophy. Welcome to the world we live in. Ha

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