PR 2.0 - better tools do not make a smarter mammal
public relations March 27th. 2008, 7:25amI found a few interesting reads yesterday and the most interesting was from the blog PR 2.0 by Brian Solis. Brian seems to be a public relations (PR) practitioner who’s trying to advance his profession through some thoughtful ideas. For my own part, my only public relations experience was through my local Toastmasters club, so I can appreciate that it’s not always the easiest profession and that there’s at least a smidgeon of that discipline in many, many roles that we fulfil.
His latest post, about the evolution of the public relations discipline, immediately caught my eye because of a reference to former (?) Strumpette Amanda Chapel, who’s constantly, shall we say, stimulating discussion of some sort or another on Twitter.
Whether or not you particularly like or care about public relations, it’s probably worth your time to read Brian’s post, as well as his links to a previous post addressed to Chris Anderson, editor of Wired, where he identifies some problems with the way some PR professionals do their work. I think Brian’s got good intent and good ideas, for what it’s worth.
Brian’s post ties at least in part to the whole area of influence, which I wrote about a couple of months ago.
And that’s today’s food for thought.
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March 27th, 2008 at 12:43 pm
As a business owner you always have to be conscience of what you are doing in public. If you are going to act like an idiot make sure you are not doing it in the public eye. However, this seems to be exactly the opposite for celebrities. The more they act up, the more attention they get. A classic case of the “no press is bad press” philosophy. Welcome to the world we live in. Ha
March 27th, 2008 at 1:00 pm
@BigPappa - many companies see press coverage as a risk, not an opportunity, and for good reason. Good press is almost like publicity and I think media wants businesses to pay for advertising instead, plus avoid possible accusations of favorable bias.
That’s my theory of the moment.