Nina Munteanu sent me this book meme. I haven’t been responding to memes for awhile (shame, shame) but I thought this one might be interesting.

Here’s how it goes:
1. look up page 123 in the nearest book to you at the time;
2. find the fifth sentence and write it down. Then write down the three sentences that follow.
3. once you’ve done this find three other suck–er…. em… people you’d like to tag and send along.  (Sorry, not going to do this part)

The book in question is The New Influencers:  A Marketer’s Guide to the New Social Media by Paul Gillin.

Page 153 is the start of Chapter 7 - Putting “Public” Back Into Public Relations

David Meerman Scott has a beef with the PR business.  He had long believed that the public relations profession was too focused on the media.  His epiphany came in 1995, when Yahoo! made the decision to start including press releases along with mainstream media coverage on its financial news wires.  When you searched on a company name, a press release was just as likely to appear in the search results as a Reuters story.

Oddly enough, I read the following blog post, and comments within, with interest this week.  It talks about PR, but it focuses on PR’s role as a part of the overall sales and marketing objectives of an organization.  It led to a lively discussion within the blog’s comments about the role of public relations within an organization.

I’m not a marketing or public relations professional, but I did find the post very interesting.  Social media is definitely a place where these professions can spread their messages.  In fact, they help make social media a pretty exciting place to be.

I recommend both the book and the blog post as interesting reading.

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