There’s a new Fast Company article out by Clive Thompson with an interview of Duncan Watts, “a network-theory scientist who recently took a sabbatical from Columbia University and is now working for Yahoo”. Watts has done research that seems, on the surface, to contradict some of Malcolm Gladwell’s ideas in The Tipping Point about the nature and power of influencers, the people who set trends or spread ideas through various means.

Fascinating stuff. I’m trying to track the conversations and I’ll be updating this post over time.

Here’s the Fast Company article:

Is the Tipping Point Toast?

Here are a bunch of reactions:

Scott Karp

Matthew Ingram

Herd

Guy Kawasaki

Seth Godin

Social Media Explorer (Jason Falls)

Smooth Span

All Things Digital

The Social Times

Gauravanomics (this post contains additional links to other reactions to the Fast Company article)

Logic + Emotion

Buzz Canuck

Conversation Agent - Valeria Maltoni

So, what do you think?


If you're new here, welcome! Please consider subscribing to my RSS feed to stay up to date with my latest posts and articles. Thanks for visiting!

Other posts that you might enjoy reading: