If you think you have a good idea that should be shared, never be afraid of reaching out to the right person, no matter how famous and unapproachable they may seem.

Even if it’s only a brief acknowledgement, you may be pleasantly surprised by the results. Just be polite, thoughtful, and to the point.

Even if they ignore you, you are no further behind. Even if they trash you, you get some publicity. On the positive side, they may share a pearl of wisdom with you. Or more.

Even if their PA contacts you or you get a form message back in return, at least they are sensitive enough to arrange for some kind of acknowledgement.

The Web makes it easier than ever to communicate. Use it carefully and responsibly, but use it!

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